about business coaching

I have a BA in Social Work, a certification in Business Coaching, Applied Neuroscience and 8+ years experience in HR (Leadership). I am a Registered Corporate Coach (RCC™) with the World Wide Association of Business Coaches (WABC). 

I am always continuing my education pursuing International Coach Federation (ICF) Credentials. Through this I am bound by the ICF 'Code of Ethics': www.coachfederation.org/ethics

Every Coach is different and they offer different approaches, views, tools and direction. Everything I mention on my website is based on my personal views, experiences and beliefs as a Coach.

Coaching is a Client driven process. 

The ICF definition of coaching summarizes it perfectly:  "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

**The Coach’s responsibility is to:

- Discover, clarify and align with what the client wants to achieve;

- Encourage client self-discovery;

- Elicit client-generated solutions and strategies, and 

- Hold the client responsible and accountable.

I offer, what I call, "Brain-Based Business Coaching", as it covers all aspects of the professional in their work space and is infused with the latest applied neuroscience knowledge. 

The brain is so important in the process of growth, development and decision making, that I use this knowledge as a base for the coaching conversations.

**https://coachfederation.org/app/uploads/2018/06/UnlockYourPotential.pdf

Coaching can never substitute for  professional advice by legal, mental, medical or other qualified professionals. 

As coaching is about a person as a whole, it can happen that things come up in a coaching conversation that are outside the professional knowledge of a me as a Business Coach. In that case I will, as your Coach, explain this to you and advise you to seek additional  help.

The Business Coaching sessions I offer is for any professional decision makers no matter what seniority, industry or size business. 

It doesn't matter if you're happy with where you are at, or wanting change. Or whether you're new to your business or have years of experience.

Important is that you are ready and interested in growth & development, open to feedback and assistance, and committed to creating the time and energy to fully participate in the coaching relationship.  

Great Question! An important one as well. 

I'd describe myself as a positive, practical, nurturing and respectfully honest Coach. 

And because I know that letters on paper are less helpful in this case than an actual human conversation, we will always book a free intro call where I will explain a bit more about myself and the coaching process, and where you can ask me any questions. Based on this you can decide if you want to continue on to the actual coaching conversations.

I also invite you to read the Testimonials on my homepage, to give you a bit more info on how other clients have experienced working with me.

A coaching relationship cannot exist without confidentiality. This means that everything we discuss in our coaching conversations, that is not already common knowledge, will be confidential and not shared with anyone, unless you have given me permission to do so.

(Please note: Confidential information does not include information that: (a) was in the Coach’s possession prior to its being furnished by the Client; (b) is generally known to the public or in the Client’s industry; (c) is obtained by the Coach from a third party, without breach of any obligation to the Client; (d) is independently developed by the Coach without use of or reference to the Client’s confidential information; or (e) that the Coach is required by law to disclose; (f) is disclosed to the Coach and as a result of such disclosure the Coach reasonably believes there to be an imminent or likely risk of danger or harm to the Client or others; and (g) involves illegal activity.)

> Professional coaching focuses on setting goals, creating outcomes and managing personal change. 

> Therapy focusses on the past and on emotional and psychological functioning and healing. (A Coach cannot make any diagnoses, like a Therapist can). Coaching focusses on the now and future.

> Mentoring is done by an expert who provides wisdom and guidance based on their own experience and may include counselling and advice. Whereas the coaching process does not include advising or counseling.